The label is generally the first item noticed by consumers and what often differentiates a brand that makes it to one that doesn’t. We have always been drawn to attractive packaging and ones that often ride the edge of being too edgy. Throughout the years, trends have changed however one thing is constant and that is branding never stops moving.
Eye-catching imagery, bold colors, captivating fonts, fun names, these are all tools for wineries to make their wine memorable. Markham Heid of Food & Wine Magazine highlights a number of great labels and in particular showcases Poggio Anima.
Food & Wine Magazine highlighted many of the current trends and in particular Poggio Anima. The ancient pagan, colorful labels have proven to be successful.
Read more about the shifts in wine packaging here.