South Africa


The Rebrand of South African Wine: The Story of the Polkadraai Hills

We recently wrote an article for Swurl about how the Polkadraai Hills are helping to rebrand South African wine. “First came the Swartland, with its great wine revolution, and today, we’re seeing exciting changes in Stellenbosch, one of South Africa’s oldest and most traditional wine regions. How the industry got there is a nuanced tale that reckons with the country’s political history and grapples with regional rebirth,” writes Charlotte Alsaadi. “The story of the Polkadraai Hills is not one of a revolution à la Swartland, but rather, of an evolution. Stellenbosch will always be a classic, time-honored place of exceptional winemaking – it’s just getting a much-needed rebrand.” Read the article here.