Australia

06.14.21

More Than a Funny Name: Bloomberg’s Elin McCoy on the Serious Juice with Not-So-Serious Labels

Eye-catching packaging has always been a thing and many brands really push the envelope here, often to be shot down by the US Government.  There really is only one chance to make that first impression and Vine Street Imports has always been known for having many of these art/cultural labels represented in our book.

Elin McCoy of Bloomberg digs into this trend that simply continues to evolve, not necessarily go away.  She highlighted Sailor Seeks Horse, Wildman Wines, and Yetti & the Kokonut from our vast array of producers as ones that the wine inside is much more serious than the label on the outside…in her opinion.

Read about it here.

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