This Decanter article by Huon Hooke was written back in 2007, but it all holds true today. Hooke describes Stephen Pannell as a “happy-go-lucky chap” who is most satisfied when he can get his hands dirty. “The SC Pannell brand has no growth strategy, no grand plan to Pannellise the world. ‘I’ve got no illusions about just doing my own wines,’ [Pannell] says. ‘Just let it go where it wants to go; take the pressure off; just make the wines I want to make, rather than trying to make a certain quantity.'” writes Huoke. Read more here.