Samuel’s philosophy and ideology on winemaking centers solely on consumer perception and experience. At its core, VHS Wines seeks to create a multisensory experience built around “concept” releases. 2016 saw the of the release of “Rat Shit in Love Symphony”, a symphony of four wines of wine with musical pairings designed to be enjoyed in succession. The release of the “Ballad of the Broken Boy, & Beyond” in 2017 saw Samuel push boundaries once again as he attempted to tell his life story as “Chapters”, through the medium of wine, from life through to (hypothetical) death. Samuel’s autonomous approach to his craft has made him a modern -day virtuoso of the industry and has allowed his skillset to exponentially expand, all in the space of only 4 years.  In Samuel’s own words “the wines are certainly not perfect, in fact, far from it but I believe there is an honesty and integrity within them. Within any creative process it’s always imperative to define the parameters, and limitations, of your skill set, environment and materials and seek to utilize those as a foundation. Mistakes will be made, and knowledge gained, that’s an exciting prospect”.